Helping to reimagine this prestigious aquarium by tapping into the wonder and awe of the ocean. This project was done as part of Abbott Miller’s team at Pentagram.

Gutsy is an innovator in the field of process mining. Their platform enables companies to uncover security gaps and prevent incidents before they happen. We named the company Gutsy because they reveal the inner workings of systems and processes.

We helped this leading password management company through a complete rebrand. In partnership with Pentagram, we focused on verbal identity.

Alongside the Pentagram team, Design Minded worked on lululemon initiatives including brand uplevel, selfcare line, and experiential stores.

Grand Hotel on Mackinac Island is truly a fantastical place. We helped reimagine their brand with an emphasis on the uniqueness of the experience.

Design Minded helped reinvent Twitter Next—an internal group that partners with agencies to launch innovative ideas worth talking about.

Calendly is more than you think. Beneath the surface is powerful software that enables next-level productivity. We helped Calendly tell their story.

Bubblehouse is an innovative NFT marketplace. Design Minded designed a bold creative campaign to help introduce them to the world.

Boston Harbor is a 5-star waterfront hotel with world-class service. Design Minded helped uplevel their brand, with a focus on verbal identity.

We worked with Toys“R”Us to create a parent company responsible for licensing this beloved toy store with an incredible legacy.

Huffy is a classic brand that’s been bringing the fun since 1892. Design Minded founder worked at Huffy Headquarters for several years. She designed mass-market bicycles for kids and adults, packaging, in-store displays, and licensed products.

For a number of years, we worked on Centurion and Platinum brands to create print and digital collateral for Amex’s most valued cardmembers.

Formerly KeepTruckin, Motive is an innovative fleet management platform. We helped Motive reinvent itself with a new name and narrative.

Arc’terx makes high performance outerwear and outdoor gear. Design Minded developed a cohesive naming schema for all their products.

Concentric was an innovative what-if platform with machine learning and forecasting intelligence. Design Minded worked on campaigns and design projects.

Design Minded helped this well-known grilling brand uplevel the packaging for their popular seasonings.

vTech is a leader in educational toys for kids of all ages. We designed packaging for keyboards, phones, and electronics.

Scene is transforming healthcare by providing a window into each patient’s world. Design Minded helped with naming, verbal identity, product naming, and messaging.

Emerge supports the next generation of Democratic women in government. As pro bono work, Design Minded does branding for select candidates who are running for office.

PwP is a fantasy stock-picking platform with all proceeds donated to charitable causes. Design Minded helped with branding and ongoing advisory.