Design Minded Elevate Animation

Bold Brands
Smart Startups
About

Thoughtful design and intelligent strategy for bold brands and smart startups.

Leadership

Hands-on approach to create powerful materials for your brand. Learn more   and contact   .

TESTIMONIAL

Asmau Ahmed, Founder
As an engineer and tech startup CEO, I wear many hats and move quickly between business, technology, and investor needs and wants. Working with Design Minded is a pleasure because Saundra understands my vision and offers courageous solutions that work.

TESTIMONIAL

Sahaja James Lal, CEO & Founder
We love the visual identity and branded elements Saundra created for Conduit Ventures. The creative process was thoughtful, enlightening, and fun. We also got a robust toolbox of templates, guides, and assets to apply the brand ourselves.

Work

Point of Purpose is a book that helps brands find meaning in what they do.

Work

Brand development and experiential activations for tech company Krush.

Work

Life on a Pork Chop is a brand and upcoming book about a charming little island.

Work

Brand positioning and strategy work with legendary design firm Pentagram.

More Work

Click here to request capabilities and case studies.

On Being Small

Attentive
Design Minded clients benefit from a level of personal attention that you won’t get from agencies. We’re small which means we get close. We dig deep and learn your objectives. We answer when you call. No bureaucracy and no #agencylife. Just working hard, for you.

CLIENTS AND BRANDS

Experienced
Design Minded has worked with 9/11 Memorial, American Express, Concentric, Conduit Ventures, Disney, EMI Research Solutions, Ellevest, GLSN, Harry N. Abrams, Halstead, Huffy Bicycles, L’Oréal, lululemon, MGM, Mission, ooVoo, Portfolios with Purpose, Sony, Sylvan Learning, Tangram Flex, Tribe and Thrive, and more.

Publishing

Design Minded writes books and articles
about the business of design.

George Lois

George Lois
Read

Present Tense

Present Tense
Read

Souvenir

AIGA Blog
Read

Sagmeister

Sagmeister
Read

Purpose

Point of Purpose
Buy

Renegades

Renegades
Read

Metropolis

Digital Domains
Read

Waters Edge

Water’s Edge
Buy

Karim Rashid

Karim Rashid
Read

Yves Behar

Yves Béhar
Read

3rd Ward

Design NYC
Moderator

Machine Love

Machine Love
Read