Purpose is at the core of successful brands. This book explores how purposeful brands attract top employees, seduce customers, and fuel profit. Design Minded was asked to help write this book, providing insights to help modern leaders hone their relationship with purpose.
Design Minded worked hand-in-hand with the client, Norwegian business leader Bård Annweiler and the team at Mission, to articulate concepts covered within this book. The scope included research, writing, and editing. This was a rewarding project with a great team of collaborators.
Bard Annweiler and Ole Abildsnes, from Mission AS, client; Saundra Marcel, research and ghostwriting.
This book has received international recognition. Bård Annweiler and the team at Mission (client) have been invited to speak to esteemed audiences at FUSE Conferences, Nordic Business Forum, and FutureBoards Summit, among others.