Designing the campaign for New York City's annual festival of design.

Project Type

design

About

NYCxDESIGN is New York City's annual celebration of design, which attracts hundreds of thousands of visitors from across the globe. The citywide event showcases over a dozen design disciplines through events taking place across the city's five boroughs. Design Minded developed the 2019 campaign.

Credits

New York City Economic Development Corporation (NYCEDC) & SANDOW, client(s); Saundra Marcel, creative direction and design; Cheri Stammen, design and production.

Approach

Design Minded worked with NYCEDC (New York City Economic Development Corporation) to execute across print, outdoor, and digital. The selected campaign direction was called "chroma," a color-forward concept which celebrates vibrant diversity of design in NYC.

Takeaways

In January 2019, NYCEDC announced the selection of SANDOW as the operator of NYCxDESIGN for the 2020 edition and beyond. By the numbers, 2019 was an unparalleled year. 235 million people were exposed to NYCxDESIGN content ($2.1 million media value) on 135 street poles, 150 bus shelters, and 6 newsstands.

Design Minded helps bold brands and smart startups achieve their creative potential.

We’re a design company that specializes in thoughtful approaches to brand-building. We unite verbal with visual expression—words and design—for a cohesive look and feel across all touchpoints.

Every client benefits from an understanding of objectives and a special level of personal attention. The result is branding and collateral that’s powerful, delivering the right message at the right time.

We’re small. This lets us work closely with stakeholders for heightened attention on things that matter. No #agencylife. Just smart people digging deep to give your brand the love it deserves.

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