Designing the campaign for New York City's annual festival of design.

Project Type



NYCxDESIGN is New York City's annual celebration of design, which attracts hundreds of thousands of visitors from across the globe. The citywide event showcases over a dozen design disciplines through events taking place across the city's five boroughs. Design Minded developed the 2019 campaign.


New York City Economic Development Corporation (NYCEDC) & SANDOW, client(s); Saundra Marcel, creative direction and design; Cheri Stammen, design and production.


Design Minded worked with NYCEDC (New York City Economic Development Corporation) to execute across print, outdoor, and digital. The selected campaign direction was called "chroma," a color-forward concept which celebrates vibrant diversity of design in NYC.


In January 2019, NYCEDC announced the selection of SANDOW as the operator of NYCxDESIGN for the 2020 edition and beyond. By the numbers, 2019 was an unparalleled year. 235 million people were exposed to NYCxDESIGN content ($2.1 million media value) on 135 street poles, 150 bus shelters, and 6 newsstands.

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