Helping bold brands and smart startups achieve their creative potential.

Saundra Marcel

MINY-Asset

Proudly based in NYC

We specialize in thoughtful approaches to brand building. Visual and verbal, united.

For every branding project, we begin with a discovery phase in order to understand goals and define creative opportunities. This produces valuable insights and a strong foundation upon which we can build.

The brand's verbal and visual identity come together in an iterative process. These are two parts of a whole. How we speak informs how we look. We build all of the elements needed to speak and look one-of-a-kind.

Design Minded is media agnostic. We believe brands should have a unified look all platforms. It is best to have one creative partner that works across all of them. From print to web and beyond.

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