Helping bold brands and smart startups achieve their creative potential.

Saundra Marcel


Proudly based in NYC

We specialize in thoughtful approaches to brand building. Visual and verbal, united.

For every branding project, we begin with a discovery phase in order to understand goals and define creative opportunities. This produces valuable insights and a strong foundation upon which we can build.

The brand's verbal and visual identity come together in an iterative process. These are two parts of a whole. How we speak informs how we look. We build all of the elements needed to speak and look one-of-a-kind.

Design Minded is media agnostic. We believe brands should have a unified look all platforms. It is best to have one creative partner that works across all of them. From print to web and beyond.

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